Proponents of the November measure to legalize marijuana in California are ramping up their efforts on the Internet, where the key demographic of younger voters herds in hordes -- and so far the scoreboard seems to be pro-pot, one, anti-pot, fizzle.
The "Tax Cannabis in 2010" Facebook page as of Thursday afternoon had 101,386 fans (i.e., people who "like" the page). The "Public Safety First -- Against the Legalization of Marijuana in CA" Facebook page had six fans.
That's particularly cheery news for the pro-pot side, considering that a Survey USA poll in April found that three-fourths of respondents 18-34 years old supported legalization of marijuana. Proponents are probing the demographic even further with a goal of raising $50,000 on the Internet by June 30. As of Wednesday afternoon, the take was $12,346.
Dan Newman, spokesman for the Tax Cannabis campaign, said he hopes the Internet fans do for his cause what the online troops did for Barack Obama's successful slide into the presidency.
"The power of this will translate into motivated volunteers, donors, increased voter turnout and 100,000 people spreading the word," he said.
Weed foes have consistently said they're not worried about their chances, pointing to the long list of politicians and law enforcement officials on their side -- not to mention a statewide poll done by Smith Johnson Research in March, still featured high on the anti-pot campaign's Facebook page, that places opposition to marijuana legalization at 56 percent.
Chronicle Reporter Kevin Fagan is covering the marijuana initiative on the November ballot. E-mail him at kfagan@sfchronicle.com.